“And though she be but little, she is fierce.”

William Shakespeare

Studies & Scholarly Articles

Gender Stereotypes Begin Early

“Many children assimilate the idea that brilliance is a male quality at a young age. This stereotype begins to shape children’s interests as soon as it is acquired and is thus likely to narrow the range of careers they will one day contemplate.”

Stereotype Inoculation Model

Girls are drawn to groups that feel like a natural fit based on social stereotypes. Observing “experts and peers in high achievement settings” serves as “social vaccines who inoculate and strengthen [girls] self-concept so that they become free to choose less traveled paths.”

Gender Bias in Advertising 

Study confirms gender bias in advertising remains strong. There continues to be a negative impact from media and advertising on the self-image of girls.

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